TY - GEN AU - Funk,Tom TI - Web 2.0 and beyond (E-BOOK): understanding the new online business models, trends, and technologies SN - 0-313-35187-2 U1 - 658.8/72 PY - 2009/// CY - Westport, Conn. PB - Praeger KW - Electronic commerce KW - Elektronisk handel KW - Information technology KW - Management KW - Internet marketing KW - Marknadsf?g via internet KW - Web 2.0 KW - Webb 2.0 KW - Web 2.0 and beyond (E-BOOK) N1 - Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold? ER -