The Landau, Herbert B. creator Chicago American Library Association 2008 viii, 159 p. ; 23 cm. Why this book is necessary -- Defining your library's role in your community : a market-oriented approach -- Translating community needs into a strategic plan -- Funding your library's plan -- Earning money through benefit events -- Obtaining noncash support from the community -- Granstmanship : the art of grant winning -- Ongoing marketing of your library and its programs -- Innovative library programming on a shoestring -- Staffing your library's plan -- Buying on the cheap -- Conclusion : is it worth all the effort? Herbert B. Landau. Libraries and community United States Libraries United States Marketing Library finance United States Public libraries United States Administration Small libraries United States Administration E-BOOK 025.1/974 9780838935750 (pbk. : alk. paper) 2008007425 http://www.loc.gov/catdir/toc/ecip0811/2008007425.html http://www.loc.gov/catdir/toc/ecip0811/2008007425.html 20170207154050.0