01469 a2200301 4500 Nust 20170207154052.0 2010284283 0470344024 (pbk.) 9780470344026 (pbk.) (OCoLC)ocn226356017 Nust 302.230688 Dave Evans. Social media marketing (E-Book) an hour a day / Dave Evans. Indianapolis, Ind. : Wiley, c2008. xxii, 409 p. : ill. ; 24 cm. Serious skills Includes index. Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan. Marketing. Social marketing. Social media Marketing. Soziales Netzwerk. Soziomarketing. Social media marketing (E-Book) Serious skills. ddc BK 193151 193151 0 0 ddc 0 0 NFIC MCS MCS 2016-12-12 0 302.230688 EVA MCSEB-2877 2016-12-08 2016-12-12 BK