an hour a day Dave Evans. creator Indianapolis, Ind Wiley c2008 xxii, 409 p. : ill. ; 24 cm. Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan. Dave Evans. Includes index. Marketing Social marketing Social media Marketing Soziales Netzwerk Soziomarketing Social media marketing (E-Book) 302.230688 0470344024 (pbk.) 9780470344026 (pbk.) 2010284283 20170207154052.0