00972    a2200133   4500003000500000005001700005040000900022082001600031100002000047245006700067260003300134300001600167505065500183NUST20230102173851.0  cNust  a371.425,ROS  aK. Adlard Coles  aRoss careers book :bPart I to IX /cEdited by K. Adlard Coles  bRobert ross and co ltdc1840  aviii,64 p.;  aPreface (Page-3), Qualities Necessary for the Making of a Good Advertising Man (Page-5), Inside An Advertising Agency (Page-8), The Accounts Executive (Page-12), The Research and Statistical Executive (Page-14), The Copy-Writer (Page-17), The Artist and Layout Man (Page-19), The Production Executive (Page-22), The Space Buyer (Page-24), The Film Publicity Expert (Page-26), Radio and Television (Page-28), The Advertising Manager (Page-31), The Advertisement Manager (Page-34),  Women in Advertising (Page-37), How to Enter Advertising (Page-40), Examination in Advertising (Page-430, Bibliography (Page-48), The Structure of Advertising (Page-51).