01048 a2200157 4500 NUST 20230102173851.0 Nust 371.425,ROS K. Adlard Coles 106653 Ross careers book : Part I to IX / Edited by K. Adlard Coles Robert ross and co ltd 1840 viii,64 p.; Preface (Page-3), Qualities Necessary for the Making of a Good Advertising Man (Page-5), Inside An Advertising Agency (Page-8), The Accounts Executive (Page-12), The Research and Statistical Executive (Page-14), The Copy-Writer (Page-17), The Artist and Layout Man (Page-19), The Production Executive (Page-22), The Space Buyer (Page-24), The Film Publicity Expert (Page-26), Radio and Television (Page-28), The Advertising Manager (Page-31), The Advertisement Manager (Page-34), Women in Advertising (Page-37), How to Enter Advertising (Page-40), Examination in Advertising (Page-430, Bibliography (Page-48), The Structure of Advertising (Page-51). ddc BK 371.425,ROS 193924 193924 0 0 ddc 0 0 MCS MCS GEN 2016-12-12 371.425,ROS MCS30150 2016-12-08 2016-12-12 BK Almirah No.54, Shelf No.3