Part I to IX K. Adlard Coles creator Robert ross and co ltd 1840 viii,64 p.; Preface (Page-3), Qualities Necessary for the Making of a Good Advertising Man (Page-5), Inside An Advertising Agency (Page-8), The Accounts Executive (Page-12), The Research and Statistical Executive (Page-14), The Copy-Writer (Page-17), The Artist and Layout Man (Page-19), The Production Executive (Page-22), The Space Buyer (Page-24), The Film Publicity Expert (Page-26), Radio and Television (Page-28), The Advertising Manager (Page-31), The Advertisement Manager (Page-34), Women in Advertising (Page-37), How to Enter Advertising (Page-40), Examination in Advertising (Page-430, Bibliography (Page-48), The Structure of Advertising (Page-51). Edited by K. Adlard Coles 371.425,ROS 20230102173851.0