01185 a2200169 4500003000500000005001700005040000900022082001600031100002800047245006700075260003300142300001600175505065500191942002500846999001900871952012500890NUST20230102173851.0 cNust a371.425,ROS aK. Adlard Coles9106653 aRoss careers book :bPart I to IX /cEdited by K. Adlard Coles bRobert ross and co ltdc1840 aviii,64 p.; aPreface (Page-3), Qualities Necessary for the Making of a Good Advertising Man (Page-5), Inside An Advertising Agency (Page-8), The Accounts Executive (Page-12), The Research and Statistical Executive (Page-14), The Copy-Writer (Page-17), The Artist and Layout Man (Page-19), The Production Executive (Page-22), The Space Buyer (Page-24), The Film Publicity Expert (Page-26), Radio and Television (Page-28), The Advertising Manager (Page-31), The Advertisement Manager (Page-34), Women in Advertising (Page-37), How to Enter Advertising (Page-40), Examination in Advertising (Page-430, Bibliography (Page-48), The Structure of Advertising (Page-51). 2ddccBKk371.425,ROS c193924d193924 00102ddc4070aMCSbMCScGENd2016-12-12o371.425,ROSpMCS30150r2016-12-08w2016-12-12yBKzAlmirah No.54, Shelf No.3