Goebert, Bonnie. <br/><br/>
Beyond listening :(E Book)  learning the secret language of focus groups / 
Bonnie Goebert with Herma M. Rosenthal. 
 - New York :  J. Wiley,  c2002. 
 - xvi, 224 p.  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471395625 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2001045637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers' preferences.<br/>Focus groups.
<br/><br/><label>Dewey Class. No.: </label>658.8/3