Levine, Michael,  1954- <br/><br/>
A branded world :  adventures in public relations and the creation of superbrands / 
Michael Levine. 
 - Hoboken, N.J. :  J. Wiley,  c2003. 
 - xi, 260 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 253) and index. 
<br/><br/><label>ISBN: </label>0471263664 
<br/><br/><label>LCCN: </label>2002192262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--United States.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / L486 2003 
<br/><br/><label>Dewey Class. No.: </label>659.2/0973