Michael, Gamble Introducing mass communication Michael W. Gamble, Teri Kwal Gamble - 2nd ed. - New York :McGraw-Hill ,c1989 - xvi, 549 p. : ill. ; 24 cm. Shelf # 13, Row # 2, Fiction. ISBN: 007022773-X Available Subjects--Topical Terms: Mass media. Dewey Class. No.: 001.51 GAM / 000819