TY  - BOOK
AU  - Michael, Gamble
AU  - Gamble, Teri Kwal.
TI  - Introducing mass communication
SN  - 007022773-X
U1  - 001.51 GAM 2nd, ed.
PY  - 1989///
CY  - New York
PB  - :McGraw-Hill
KW  - Mass media
ER  -