02033cam a2200349 a 4500 16183926 OSt 20170105101150.0 100413s2010 cau b 001 0 eng 2010015417 9788132104018 (hard back) 8132104013 (hard back) (OCoLC)ocn607323259 DLC DLC YDXCP C#P DKAGE BWX SDB DLC a-ii--- P92.I7 R38 2010 302.230954 22 Ranganathan, Maya. Indian media in a globalised world / Maya Ranganathan, Usha M. Rodrigues. Thousand Oaks : SAGE, 2010. xix, 275 p. ; 23 cm. Includes bibliographical references and index. Glocalisation of Indian television / Usha M. Rodrigues -- Nationalism as a marketing tool by MNC advertisements / Maya Ranganathan -- Print media in the era of globalisation / Usha M. Rodrigues -- Commercial FM radio takes over Indian cities / Maya Ranganathan -- The pan-Tamil rhetoric in regional media / Maya Ranganathan -- Citizen journalism and the public sphere in India / Usha M. Rodrigues -- The Naga nation on the Net / Maya Ranganathan -- Towards a more inclusive Indian identity? A case study of the Bollywood film Swades / Maya Ranganathan -- Public service broadcasting in India: Doordarshan's legacy / Usha M. Rodrigues -- The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen / Maya Ranganathan -- Freedom in Indian blogosphere / Maya Ranganathan -- Television policy in India : an unfulfilled agenda / Usha M. Rodrigues. Mass media India. Mass media Social aspects India. Mass media Economic aspects India. Globalization Social aspects India. Rodrigues, Usha M. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 2388 2388 0 0 ddc 0 0 NFIC CL CL GEN 2015-06-24 0 302.230954 RAN S3H-S-105 2015-06-24 2015-06-24 BK