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  <titleInfo>
    <title>Indian media in a globalised world</title>
  </titleInfo>
  <name type="personal">
    <namePart>Ranganathan, Maya.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Rodrigues, Usha M.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Thousand Oaks</placeTerm>
    </place>
    <publisher>SAGE</publisher>
    <dateIssued>2010</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xix, 275 p. ; 23 cm.</extent>
  </physicalDescription>
  <tableOfContents>Glocalisation of Indian television / Usha M. Rodrigues -- Nationalism as a marketing tool by MNC advertisements / Maya Ranganathan -- Print media in the era of globalisation / Usha M. Rodrigues -- Commercial FM radio takes over Indian cities / Maya Ranganathan -- The pan-Tamil rhetoric in regional media / Maya Ranganathan -- Citizen journalism and the public sphere in India / Usha M. Rodrigues -- The Naga nation on the Net / Maya Ranganathan -- Towards a more inclusive Indian identity? A case study of the Bollywood film Swades / Maya Ranganathan -- Public service broadcasting in India: Doordarshan's legacy / Usha M. Rodrigues -- The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen / Maya Ranganathan -- Freedom in Indian blogosphere / Maya Ranganathan -- Television policy in India : an unfulfilled agenda / Usha M. Rodrigues.</tableOfContents>
  <note type="statement of responsibility">Maya Ranganathan, Usha M. Rodrigues.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <geographicCode authority="marcgac">a-ii---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Social aspects</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Economic aspects</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Globalization</topic>
    <topic>Social aspects</topic>
    <geographic>India</geographic>
  </subject>
  <classification authority="lcc">P92.I7 R38 2010</classification>
  <classification authority="ddc" edition="22">302.230954</classification>
  <identifier type="isbn">9788132104018 (hard back)</identifier>
  <identifier type="isbn">8132104013 (hard back)</identifier>
  <identifier type="lccn">2010015417</identifier>
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    <recordCreationDate encoding="marc">100413</recordCreationDate>
    <recordChangeDate encoding="iso8601">20170105101150.0</recordChangeDate>
    <recordIdentifier source="OSt">16183926</recordIdentifier>
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