Melvin L. DeFleur <br/><br/>
Understanding  mass communication / 
Melvin L. DeFleur, Sandra J. Ball-Rokeach. 
 - 4th ed. 
 - New York :  Longman,  c1989. 
 - xiv, 637 p. :  ill. ;  23 cm. 
<br/><br/>PART-1: The Development of Mass Communication (Page-1), PART-2: The Media in Contemporary Society (Page-227), PART-3: Media-Related Industries (Page-321), PART-4: Personal and Social Consequences of mass Communication (Page-479). 
<br/><br/><br/>Shelf # 13, Row # 1, Fiction. 
<br/><br/><label>ISBN: </label>(hbk 080130007X (hard) 
<br/><br/><label>LCCN: </label>88009245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects--History.<br/>Mass media--Social aspects--History.--United States
<br/><br/><label>LC Class. No.: </label>001.51 DEF 
<br/><br/><label>Dewey Class. No.: </label>001.51 DEF