00980    a2200253   4500003000500000005001700005008004100022010001600063020001000079020002200089040000900111050001500120082001500135100002200150245008400172250001200256260003300268300003400301505023400335538003400569650004100603650005600644700002600700Nust20170525135312.0170525b        xxu||||| |||| 00| 0 eng d  a   88009245  a (hbk  a080130007X (hard)  cRCMS  a001.51 DEF00a001.51 DEF1 aMelvin L. DeFleur10aUnderstanding  mass communication /cMelvin L. DeFleur, Sandra J. Ball-Rokeach.  a4th ed.  aNew York :bLongman,cc1989.  axiv, 637 p. :bill. ;c23 cm.  aPART-1: The Development of Mass Communication (Page-1), PART-2: The Media in Contemporary Society (Page-227), PART-3: Media-Related Industries (Page-321), PART-4: Personal and Social Consequences of mass Communication (Page-479).  aShelf # 13, Row # 1, Fiction. 0aMass mediaxSocial aspectsxHistory. 0aMass mediaxSocial aspectszUnited StatesxHistory.2 aBall-Rokeach, Sandra.