01104 a2200265 4500 24140 24140 Nust 20170525135312.0 170525b xxu||||| |||| 00| 0 eng d 88009245 (hbk 080130007X (hard) RCMS 001.51 DEF 001.51 DEF Melvin L. DeFleur 1439 Understanding mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. 4th ed. New York : Longman, c1989. xiv, 637 p. : ill. ; 23 cm. PART-1: The Development of Mass Communication (Page-1), PART-2: The Media in Contemporary Society (Page-227), PART-3: Media-Related Industries (Page-321), PART-4: Personal and Social Consequences of mass Communication (Page-479). Shelf # 13, Row # 1, Fiction. Mass media Social aspects History. 1440 Mass media Social aspects United States History. 1441 Ball-Rokeach, Sandra. 1442 ddc BK 0 0 ddc 0 0 RCMS RCMS GEN 2014-05-08 0 001.5DEF RCMS000743 2014-05-08 2014-05-08 BK 0 0 ddc 0 0 RCMS RCMS GEN 2014-05-08 0 001.5DEF RCMS000744 2014-05-08 2014-05-08 BK