TY  - GEN
AU  - Melvin L.DeFleur
AU  - 
TI  - Understanding  mass communication
SN  -  (hbk
AV  - 001.51 DEF 
U1  - 001.51 DEF 
PY  - 1989///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Social aspects
KW  - History
KW  - United States
N1  - PART-1: The Development of Mass Communication (Page-1), PART-2: The Media in Contemporary Society (Page-227), PART-3: Media-Related Industries (Page-321), PART-4: Personal and Social Consequences of mass Communication (Page-479)
ER  -