Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 6th ed., 2003 update. 
 - Boston :  Allyn and Bacon,  c2003. 
 - xxv, 510 p. :  col. ill. ;  26 cm. +  1 computer optical disc (4 3/4 in.) 
<br/><br/> Includes index. 
<br/><br/><br/>System requirements for accompanying computer disc: Windows and Macintosh 
<br/><br/><label>ISBN: </label>0205377750 0205377750 (computer disc) 
<br/><br/><label>LCCN: </label>2002514513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .V53 2003 
<br/><br/><label>Dewey Class. No.: </label>302.23