TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 0205377750
AV  - P90 .V53 2003
U1  - 302.23 21
PY  - 2003///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media
N1  - Includes index
ER  -