Etzel; Walker; Stanton <br/><br/>
Fundamentals of Marketing 4th/Ed 

 - 4 th 
 - Beijing  2001  McGraw-Hill 
 - 697p 
<br/><br/> DOS BS Reference Books 
<br/><br/>AHQ Books 
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ