@book{316641,
	author = {Philip Kotler ;Kevin Lane  Keller ;Abraham Koshy ; Mithileshwar Jha},
	title = {Marketing Management A South Asian Perspective 13th/ed},
	publisher = {Pearson},
	year = {2009},
	address = {Delhi},
	edition = {13},
	note = {DOS BS Reference Books}
}