TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts and Cases 
AV  - HD30.28 .D3785 2009
U1  - 658.514 21
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -