<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Technical Communication</title>
    <subTitle>Process and Product</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Gerson, Steven M.</namePart>
    <namePart type="date">1948-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Gerson, Sharon J.</namePart>
    <namePart type="date">1948-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Pearson</publisher>
    <dateIssued>c2014</dateIssued>
    <dateIssued encoding="marc">2014</dateIssued>
    <edition>8th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxviii, 590 p. : ill (some col.) ; 26 cm.</extent>
  </physicalDescription>
  <tableOfContents>An introduction to technical communication -- The communication process -- Objectives in technical communication -- Audience recognition -- Ethical considerations -- Research -- Routine correspondence -- Social media -- The job search -- Document design -- Using visual aids -- Communicating to persuade -- Technical descriptions and process analyses -- Instructions, user manuals, and standard operating procedures -- Web sites and online help -- Short, informal reports -- Long, formal reports -- Proposals -- Oral presentations.</tableOfContents>
  <note type="statement of responsibility">Steven J. Gerson, Sharon M. Gerson.</note>
  <note>Sharon Gerson's name appears first in earlier editions.</note>
  <note>Includes bibliographical references (p. 579-584) and index.</note>
  <subject authority="lcsh">
    <topic>English language</topic>
    <topic>Technical English</topic>
  </subject>
  <subject authority="lcsh">
    <topic>English language</topic>
    <topic>Rhetoric</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Technical writing</topic>
  </subject>
  <classification authority="lcc">PE1475 .G47 2014</classification>
  <classification authority="ddc" edition="23">808.0666 CER</classification>
  <identifier type="isbn">9780321864949</identifier>
  <identifier type="lccn">2012034468</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">DLC</recordContentSource>
    <recordCreationDate encoding="marc">120823</recordCreationDate>
    <recordChangeDate encoding="iso8601">20211224150042.0</recordChangeDate>
    <recordIdentifier source="OSt">17440174</recordIdentifier>
  </recordInfo>
</mods>
