Peter, J. Paul. <br/><br/>
Consumer behavior :  and marketing strategy / 
J. Paul Peter. 
 - 7th ed. 
 - [S.l.] :  McGraw-Hill/Irwin,  2004. 
 - 608 p. ;  HB  26 cm. 
 - Consumer behavior : .
 - Mcgraw-hill/irwin series in marketing. .
 - Mcgraw-hill/irwin series in marketing. .
<br/><br/> Hardcover. 
<br/><br/> This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. 
<br/><br/><label>ISBN: </label>0072864877 9780072864878 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business/Economics.<br/>Business, Accounting & Vocational: Textbooks & Study Guides.<br/>Market research.<br/>Sales & marketing.<br/>Textbooks.<br/>Business & Economics.<br/>Consumer Behavior - General.<br/>Consumer behavior.<br/>Marketing.<br/>Business & Economics / Marketing / General.<br/>Business & Economics / Marketing / Research.<br/>Marketing - Research.
<br/><br/><label>LC Class. No.: </label>658.8342 PET 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8342 PET 2004