TY  - GEN
AU  - Peter,J.Paul
AU  - Olson,Jerry
TI  - Consumer behavior: and marketing strategy 
T2  - Mcgraw-hill/irwin series in marketing
SN  - 0072864877
AV  - 658.8342 PET 2004 
U1  - 658.8342 PET 2004 
PY  - 2004///
CY  - [S.l.]
PB  - McGraw-Hill/Irwin
KW  - Business/Economics
KW  - Business, Accounting & Vocational: Textbooks & Study Guides
KW  - Market research
KW  - Sales & marketing
KW  - Textbooks
KW  - Business & Economics
KW  - Consumer Behavior - General
KW  - Consumer behavior
KW  - Marketing
KW  - Business & Economics / Marketing / General
KW  - Business & Economics / Marketing / Research
KW  - Marketing - Research
N1  - Hardcover
N2  - This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book
UR  - http://www.amazon.com/exec/obidos/ASIN/0072864877/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072864877
ER  -