TY  - GEN
AU  - Wright,Ray
TI  - Consumer behaviour
SN  - 1844801381
U1  - 658 
PY  - 2006///
CY  - [S.l.]
PB  - Thomson Learning
KW  - Market research
KW  - Organizational theory & behaviour
KW  - Business & Economics
KW  - Business / Economics / Finance
KW  - Business/Economics
KW  - Business & Economics / General
KW  - General
KW  - Consumer Behavior - General
KW  - Management Techniques
N1  - Paperback
N2  - Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright's accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA's, postgraduate marketing degrees and professional courses
UR  - http://www.amazon.com/exec/obidos/ASIN/1844801381/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=1844801381
ER  -