Blackwell, Roger D. <br/><br/>
Consumer behavior / 
Roger D. Blackwell. 
 - 9th ed. 
 - [S.l.] :  South-Western College Pub,  2000. 
 - 570 p. ;  28 cm. 
<br/><br/> Hardcover. 
<br/><br/> This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school. 
<br/><br/><label>ISBN: </label>0030211085 9780030211089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business/Economics.<br/>Social Issues, Services & Welfare.<br/>Consumer issues.<br/>Consumerism.<br/>Finance & accounting.<br/>Market research.<br/>Textbooks.<br/>Business & Economics.<br/>Consumer behavior.<br/>Marketing research.<br/>Business & Economics / Consumer Behavior.<br/>Business & Economics / Marketing / Research.<br/>Consumer Behavior - General.<br/>Marketing - Research.<br/>Consumer behavior.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8342