McDaniel, Carl. <br/><br/>
Marketing research / 
Carl McDaniel. 
 - 6th ed. 
 - [S.l.] :  Wiley,  2004. 
 - 704 p. ;  26 cm. 
<br/><br/> Hardcover. 
<br/><br/> Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. 
<br/><br/><label>ISBN: </label>0471455199 9780471455196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computer Books And Software.<br/>Computing: Professional & Programming.<br/>Marketing Research.<br/>Applications of computing.<br/>Business & Management.<br/>General Theory of Computing.<br/>Market research.<br/>Computer - Internet.<br/>Business & Economics.<br/>Advertising & Promotion.<br/>BUSINESS & ECONOMICS / Marketing / Research.<br/>Computers / Internet / General.<br/>Internet - General.<br/>Marketing - Research.
<br/><br/><label>Dewey Class. No.: </label>658.83