TY  - GEN
AU  - McDaniel,Carl
AU  - Gates,Roger
TI  - Marketing research
SN  - 0471455199
U1  - 658.83 
PY  - 2004///
CY  - [S.l.]
PB  - Wiley
KW  - Computer Books And Software
KW  - Computing: Professional & Programming
KW  - Marketing Research
KW  - Applications of computing
KW  - Business & Management
KW  - General Theory of Computing
KW  - Market research
KW  - Computer - Internet
KW  - Business & Economics
KW  - Advertising & Promotion
KW  - BUSINESS & ECONOMICS / Marketing / Research
KW  - Computers / Internet / General
KW  - Internet - General
KW  - Marketing - Research
N1  - Hardcover
N2  - Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style
UR  - http://www.amazon.com/exec/obidos/ASIN/0471455199/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471455199
ER  -