TY  - GEN
AU  - Lukas,Bryan A.
AU  - Hair,JrJoseph
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research
SN  - 0074711385
U1  - 658.83 
PY  - 2003///
CY  - [S.l.]
PB  - McGraw Hill Higher Education
KW  - Business, Accounting & Vocational: Textbooks & Study Guides
KW  - Market research
KW  - Research & development management
KW  - Sales & marketing
KW  - Business & Economics / Marketing / Research
N1  - Paperback
N2  - This first local adaptation of "Marketing Research" comprehensively reviews, dissects and applies key concepts and theories to real-world situations, emphasizing marketing research in its larger managerial and strategic context, and not just its principles and statistical methodologies. This is the only local textbook to fully address the cross-disciplinary nature of marketing research and its relationship to marketing strategy, customer relationship management, and decision-making (larger contextual issues that are often omitted from other books). This edition is further enhanced by all-new local cases, examples and exercises, and an expanded debate section that delves into the reasons behind marketing research successes, failures and formulas
UR  - http://www.amazon.com/exec/obidos/ASIN/0074711385/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0074711385
ER  -