Berkman, Harold W. <br/><br/>
Consumer behavior / 
Harold W. Berkman. 
 - [S.l.] :  NTC Business Books,  1997. 
 - 626 p. ;  24 cm. 
<br/><br/> Hardcover. 
<br/><br/> Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making. 
<br/><br/><label>ISBN: </label>0844236748 9780844236742 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business/Economics.<br/>Social Issues, Services & Welfare.<br/>Consumer Behavior.<br/>Consumer issues.<br/>Market research.<br/>Sales & marketing.<br/>Business / Economics / Finance.<br/>Business & Economics.<br/>Consumer Behavior - General.<br/>Business & Economics / Marketing / Research.<br/>Marketing - Research.
<br/><br/><label>Dewey Class. No.: </label>658.8342