TY  - GEN
AU  - Wilkie,William L.
TI  - Consumer behavior
SN  - 0471545171
U1  - 658.8342 
PY  - 1994///
CY  - [S.l.]
PB  - Wiley
KW  - Business/Economics
KW  - Business, Accounting & Vocational: Textbooks & Study Guides
KW  - Consumer Behavior
KW  - Behavioural theory (Behaviourism)
KW  - Business & Management
KW  - Consumer issues
KW  - Sales & marketing
KW  - Textbooks
KW  - Business & Economics
KW  - Business & Economics / Marketing / Research
KW  - Marketing - Research
N1  - Hardcover
N2  - Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs
UR  - http://www.amazon.com/exec/obidos/ASIN/0471545171/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471545171
ER  -