Peter, J.Paul. <br/><br/>
Consumer behavior :  marketing strategy perspectives / 
J.Paul Peter. 
 - [S.l.] :  Irwin Professional Publishing,  1986. 
 - 698 p. ;  24 cm. 
 - The irwin series in marketing. .
 - The irwin series in marketing. .
<br/><br/> Hardcover. 
<br/><br/><label>ISBN: </label>0256031770 9780256031775 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research.<br/>Marketing.<br/>Business / Economics / Finance.<br/>Business & Economics / Marketing / Research.<br/>Marketing - Research.