TY  - GEN
AU  - Peter,J.Paul
AU  - Olson,Jerry
TI  - Consumer behavior: marketing strategy perspectives 
T2  - The irwin series in marketing
SN  - 0256031770
PY  - 1986///
CY  - [S.l.]
PB  - Irwin Professional Publishing
KW  - Market research
KW  - Marketing
KW  - Business / Economics / Finance
KW  - Business & Economics / Marketing / Research
KW  - Marketing - Research
N1  - Hardcover
UR  - http://www.amazon.com/exec/obidos/ASIN/0256031770/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256031770
ER  -