Peter, J.Paul. <br/><br/>
Consumer behavior and marketing strategy / 
J.Paul Peter. 
 - 6th International student edition ed. 
 - [S.l.] :  McGraw-Hill Publishing Co.,  2001. 
 - 576 p. 
 - Mcgraw-hill/irwin series in marketing. .
 - Mcgraw-hill/irwin series in marketing. .
<br/><br/> Paperback. 
<br/><br/> This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact. 
<br/><br/><label>ISBN: </label>0071121110 9780071121118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales & Marketing.<br/>Market research.<br/>Business & Economics / Marketing / Research.<br/>Consumer behavior.<br/>Marketing.