TY  - GEN
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
T2  - Mcgraw-hill/irwin series in marketing
SN  - 0071121110
PY  - 2001///
CY  - [S.l.]
PB  - McGraw-Hill Publishing Co.
KW  - Sales & Marketing
KW  - Market research
KW  - Business & Economics / Marketing / Research
KW  - Consumer behavior
KW  - Marketing
N1  - Paperback
N2  - This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact
UR  - http://www.amazon.com/exec/obidos/ASIN/0071121110/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071121110
ER  -