Lewis, William J. <br/><br/>
Data warehousing and E-commerce / 
William J. Lewis. 
 - 1st ed. 
 - [S.l.] :  Prentice Hall PTR,  2001. 
 - 288 p. ;  24 cm. 
<br/><br/> Paperback. 
<br/><br/> This book offers the first start-to-finish blueprint for leveraging the power of data warehousing in e-Business. Leading consultant William Lewis reviews the current state of data warehousing, reviews how businesses are transforming themselves into multi-channel digital enterprises, and shows exactly how to leverage data warehousing in achieving these goals. Lewis shows how to define e-business IT architectures that take advantage of existing data warehouse resources; how to provide business Internet analytics via "data webhouses"; how to make the most of business information portals; how to handle storage cost-effectively, and much more. The book also includes detailed coverage of key technologies such as metadata repositories, JDBC and SQLJ, and XML. Each chapter concludes with a running case study from a hypothetical brick-and-mortar company seeking to leverage data warehousing as it transforms itself into a multi-channel digital enterprise. A supplemental section presents real-world case studies, as well as representative technologies from Microsoft, Bluestone, Epiphany, and other competitors. For IT professionals and business decision-makers working in e-Commerce, including database developers and managers; CIOs and IT directors; business analysts and strategists; marketing professionals seeking high-quality information about customers and trends; and many others. 
<br/><br/><label>ISBN: </label>0130911542 9780130911544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computer Books: General.<br/>Management & Business: General.<br/>Business Enterprise.<br/>Database Engineering.<br/>Applications of Computing.<br/>Business & Management.<br/>Business studies: general.<br/>Database software.<br/>Databases & data structures.<br/>E-commerce: business aspects.<br/>Internet guides & online services.<br/>Ownership & organization of enterprises.<br/>Computers - Data Base Management.<br/>Computers.<br/>Database Management - General.<br/>Data warehousing.<br/>Database management.<br/>COMPUTERS / Internet / General.<br/>Computers / Database Management / Data Warehousing.<br/>Database Management - Data Warehousing.<br/>Electronic Commerce.<br/>Internet - General.<br/>Business.<br/>Databases.
<br/><br/><label>Dewey Class. No.: </label>658.84