Pelton, Lou E. <br/><br/>
Marketing channels :  a relationship management approach / 
Lou E Pelton. 
 - 2nd ed. 
 - [S.l.] :  McGraw-Hill/Irwin,  2001. 
 - 544 p. ;  25 cm. 
<br/><br/> Hardcover. 
<br/><br/> This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester. 
<br/><br/><label>ISBN: </label>0072895128 9780072895124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business/Economics.<br/>Business, Accounting & Vocational: Textbooks & Study Guides.<br/>Marketing Management.<br/>Sales & marketing.<br/>Sales & marketing management.<br/>Business / Economics / Finance.<br/>Business & Economics.<br/>Marketing - General.<br/>Marketing channels.<br/>Relationship marketing.<br/>Advertising & Promotion.<br/>BUSINESS & ECONOMICS / Advertising & Promotion.<br/>Business & Economics / Marketing / General.<br/>Business & Economics / Marketing / Multilevel.<br/>Marketing - Multilevel.<br/>Marketing channels.
<br/><br/><label>Dewey Class. No.: </label>658.84