TY  - GEN
AU  - Pelton,Lou E.
AU  - Strutton,David
AU  - Lumpkin,James R.
TI  - Marketing channels: a relationship management approach 
SN  - 0072895128
U1  - 658.84 
PY  - 2001///
CY  - [S.l.]
PB  - McGraw-Hill/Irwin
KW  - Business/Economics
KW  - Business, Accounting & Vocational: Textbooks & Study Guides
KW  - Marketing Management
KW  - Sales & marketing
KW  - Sales & marketing management
KW  - Business / Economics / Finance
KW  - Business & Economics
KW  - Marketing - General
KW  - Marketing channels
KW  - Relationship marketing
KW  - Advertising & Promotion
KW  - BUSINESS & ECONOMICS / Advertising & Promotion
KW  - Business & Economics / Marketing / General
KW  - Business & Economics / Marketing / Multilevel
KW  - Marketing - Multilevel
N1  - Hardcover
N2  - This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester
UR  - http://www.amazon.com/exec/obidos/ASIN/0072895128/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072895128
ER  -