Rosenbloom, Bert.

Marketing channels / Bert Rosenbloom. - 6th ed. - [S.l.] : Harcourt Brace College Publishers, 1998. - 720 p. ; 26 cm.

Hardcover.

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

003024482X 9780030244827


Business/Economics.
Sales & Marketing.
Marketing Management.
Sales & marketing management.
Business / Economics / Finance.
Business & Economics.
Marketing - General.
Management.
Marketing channels.
Business & Economics / Marketing / Multilevel.
Marketing - Multilevel.

658.84