Rayport, Jeffrey.

Introduction to E-commerce / Jeffrey Rayport. - International student edition ed. - [S.l.] : McGraw-Hill Inc.,US, 2001. - 640 p.

Paperback.

This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.

0071124926 9780071124928


Distributive industries.
E-commerce: business aspects.
Internet guides & online services.
Macroeconomics.
Electronic commerce.
Internet marketing.
BUSINESS & ECONOMICS / Economics / Macroeconomics.
BUSINESS & ECONOMICS / Industries / General.
Business & Economics / E-Commerce / General.
COMPUTERS / Internet / General.
Management & Business: General.