Introduction to E-commerce /
Jeffrey Rayport.
- International student edition ed.
- [S.l.] : McGraw-Hill Inc.,US, 2001.
- 640 p.
Paperback.
This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.
0071124926 9780071124928
Distributive industries. E-commerce: business aspects. Internet guides & online services. Macroeconomics. Electronic commerce. Internet marketing. BUSINESS & ECONOMICS / Economics / Macroeconomics. BUSINESS & ECONOMICS / Industries / General. Business & Economics / E-Commerce / General. COMPUTERS / Internet / General. Management & Business: General.