Cases in E-commerce /
Jeffrey Rayport.
- International student ed ed.
- [S.l.] : McGraw Hill Higher Education, 2001.
- 800 p. ; 26 cm.
Paperback.
This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.
0071124128 9780071124126
Business, Accounting & Vocational: Textbooks & Study Guides. Business & Management. Internet. Business & Economics / E-Commerce / General. COMPUTERS / Internet / General. Electronic commerce.