Rayport, Jeffrey.

Cases in E-commerce / Jeffrey Rayport. - International student ed ed. - [S.l.] : McGraw Hill Higher Education, 2001. - 800 p. ; 26 cm.

Paperback.

This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.

0071124128 9780071124126


Business, Accounting & Vocational: Textbooks & Study Guides.
Business & Management.
Internet.
Business & Economics / E-Commerce / General.
COMPUTERS / Internet / General.
Electronic commerce.