Lehmann, Donald R. <br/><br/>
Product management / 
Donald R. Lehmann. 
 - 3rd International student edition ed. 
 - [S.l.] :  McGraw-Hill Publishing Co.,  2001. 
 - 517 p. ;  24 cm. 
 - Mcgraw-hill/irwin series in marketing. .
 - Mcgraw-hill/irwin series in marketing. .
<br/><br/> Paperback. 
<br/><br/> A defining text that covers three major tasks facing product managers today: analyzing the market; developing objectives and strategies for the product and service in question; and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" uses the familiar marketing plan as the unifying framework for its lessons and takes a hands-on approach towards preparing graduates to assume the position of product manager. 
<br/><br/><label>ISBN: </label>0071122265 9780071122269