Cases in electronic commerce /
Sid Huff.
- 2nd International edition ed.
- [S.l.] : McGraw-Hill Publishing Co., 2001.
- 360 p. ; 23 cm.
Paperback.
"Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.