@book{343382,
	author = {Crawford, C. Merle.},
	title = {New products management /},
	publisher = {McGraw-Hill Companies,},
	year = {1996.},
	series = {Irwin series in marketing.},
	address = {[S.l.] :},
	edition = {5th ed.},
	note = {Hardcover.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0256187789/chopaconline-20}
}