Crawford, C. Merle. <br/><br/>
New products management / 
C. Merle Crawford. 
 - 5th ed. 
 - [S.l.] :  McGraw-Hill Companies,  1996. 
 - 507 p. ;  25 cm. 
 - Irwin series in marketing. .
 - Irwin series in marketing. .
<br/><br/> Hardcover. 
<br/><br/> Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol. 
<br/><br/><label>ISBN: </label>0256187789 9780256187786 
<br/><br/><label>Dewey Class. No.: </label>658.575