00826    a2200193   4500020001500000020001800015082001200033100002400045245005000069250001200119260004400131300002100175490003100196500001500227520019000242830003100432856008200463856008700545  a0256187789  a978025618778604a658.5751 aCrawford, C. Merle.10aNew products management /cC. Merle Crawford.  a5th ed.  a[S.l.] :bMcGraw-Hill Companies,c1996.  a507 p. ;c25 cm.1 aIrwin series in marketing.  aHardcover.  aTaking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol. 0aIrwin series in marketing.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0256187789/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256187789