00919 a2200229 4500 0256187789 9780256187786 658.575 837 837 Crawford, C. Merle. New products management / C. Merle Crawford. 5th ed. [S.l.] : McGraw-Hill Companies, 1996. 507 p. ; 25 cm. Irwin series in marketing. Hardcover. Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol. Irwin series in marketing. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0256187789/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256187789 NBS BK 658.575 CRA 343382 343382 0 0 0 0 CL CL 2013-08-28 1 658.575 CRA NBS3082 2017-09-20 2017-01-17 2013-08-28 BK