Crawford, C. Merle. creator S.l.] McGraw-Hill Companies 1996 5th ed. 507 p. ; 25 cm. Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol. C. Merle Crawford. Hardcover. 658.575 0256187789 9780256187786 http://www.amazon.com/exec/obidos/ASIN/0256187789/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256187789 http://www.amazon.com/exec/obidos/ASIN/0256187789/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256187789